Digital Prints in a Technicolor Dream

digital prints fashion mcq by alexander mcqueen

Fashion is cyclical in nature. Each season we see popular trends of yore coming back around; in one form or another, we’ve seen everything that’s out there some time before. But it’s always nice when an advance in technology brings something new into the mix. Digital prints have been around for a few years now but I’ve been seeing vibrant, graphic patterns and images popping up not just in couture collections but in high-end prêt-à-porter and mainstream lines as well. McQ by Alexander McQueen’s digitally enhanced image of a spliced crystal turned an otherwise simple jersey dress into a unique and spectacular gem (pun intended, not sorry), while last year’s Pollination collection by Jaime Lee gave us an eyeful of color with her digital kaleidoscopic prints.

Here’s what’s on my wish list this season (seriously large photos because the detail is awesome):

McQ by Alexander McQueen mineral print stretch jersey dress
McQ by Alexander McQueen mineral print stretch jersey dress, $435, Net-a-Porter

McQ by Alexander McQueen mineral print cotton blend faille skirt
McQ by Alexander McQueen mineral print cotton blend faille skirt, $970, SHOPBOP

AllSaints Wither Tank digital print
AllSaints Wither Tank, $168, AllSaints

Jolie Moi gray digital print midi dress
Jolie Moi digital print midi dress, $39, Dorothy Perkins

Lipsy Floral Print Dress with Lantern SkirtLipsy floral print dress with lantern skirt, $92, ASOS

Emma Cook Jessie Dress in Mechanical Flower Printed Silk JerseyEmma Cook Jessie dress in mechanical flower printed silk jersey, $599, ASOS

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