If you haven’t noticed, I like things that are weird and dark (and possibly dead), so it was a morbid delight to see the new Spring 2013 campaign for McQ by Alexander McQueen this week. Matt Bell and Manon Leloup posed for David Sims to show off freaky face masks, fishnets, fitted leather gloves, corsets, and more – not something you’d expect from its spring collection, considering most of it features earthy camouflage-butterfly-wing prints. But the label never does anything that’s expected, so why not place the focus on its darker moments while every other designer plays in flowers and bright colors?
The campaign is also an interesting juxtaposition to the luxury label’s lighter, albeit strange still, spring ads, with a honey-dipped model sporting the beekeeper skirts we saw last September on a stark white background. While Alexander McQueen is focused on structure and exaggerated silhouettes in this season’s campaign, McQ skips over the nature-inspired looks in favor of fetish chic zippers and leather. Sounds good to me.