Raf Simons’ First Ready-to-Wear Ad Campaign for Christian Dior

After taking the reigns from John Galliano last April following quite an embarrassing lawsuit that led to his dismissal, Raf Simons has debuted the ready-to-wear ad campaign for his first collection as Christian Dior’s creative director. Featured in the new DiorMag, Willy Vanderperre sits behind the lens while  Daiane Conterato, Anna Martynova, Marie Piovesan and Daria Strokous work their magic in the Spring 2013 ads.

At the very least, these images are simple and pretty. Stark white space defines each silhouette and the bits of color show nature in bloom, a theme we’ve been seeing in the collections for this spring (see Prada and Mulberry‘s daisies). How poetic!

Christian Dior Spring 2013 collection ad campaign

Christian Dior Spring 2013 collection ad campaign

Christian Dior Spring 2013 collection ad campaign

Christian Dior Spring 2013 collection ad campaign